At Checked In Media, we’ve launched countless projects, from dynamic YouTube channels to behind-the-scenes productions. But every so often, a project comes along that feels different—one that combines creativity, strategy, and the expertise of a truly talented individual. That’s what we’re building with Jason Lewis and his new construction-focused YouTube channel in Casper, Wyoming.
Why This Project Stands Out
This isn’t our first YouTube launch, but it’s one of the most strategic we’ve undertaken. Jason is more than just a real estate agent; he’s an expert in new construction, with years of experience working alongside builders and helping buyers navigate the market. His depth of knowledge paired with a niche focus gives this channel a unique edge. For us, it’s an opportunity to create content that truly shines by combining Jason’s expertise with our commitment to top-notch production and a results-driven strategy.
The first video serves as the “About the Channel” piece—a straightforward introduction to Jason’s vision, expertise, and the type of content viewers can expect. It’s not flashy or overly in-depth, but that’s the point. It lays the foundation for what’s to come: regular, high-quality content that explores everything from trusted builders in Casper to insights into the city’s evolving real estate market.
Behind the Scenes of Production
Producing this project was a team effort, and we leaned on some of our favorite tools and techniques to make Jason’s expertise come alive on camera. From precise lighting setups to thoughtful interview framing, we aimed to create a polished yet approachable style that matches Jason’s professionalism.
For this project, we used:
- Dynamic lighting techniques to enhance the visual appeal and highlight Jason’s engaging on-camera presence.
- A Canon R5C for stunning footage quality, paired with synced audio for seamless post-production.
- A blend of cinematic and practical shots, showcasing Jason’s expertise and keeping the content accessible to viewers.
A Sidebar Story: Reconnecting with Trevor Wroble
This project also provided an unexpected but meaningful opportunity to reconnect with an old friend, Trevor Wroble, who assisted us throughout the production. Trevor, now based in Gillette, Wyoming, brought a fresh perspective and eagerness to the team. He helped with moving equipment, capturing additional footage, and even stepped into a junior editing role, his first in over six years.
Trevor’s contributions helped us finish this project two days ahead of schedule, demonstrating his growing potential in the video production space. It’s exciting to see his skills develop as he takes on more opportunities, and we’re proud to have played a part in his return to the field.
Why This Matters to Us
This project is exciting not just because of the content but because of what it represents—a marriage of niche expertise and strategic content creation. Jason’s channel is a reminder of why we do what we do: to help people and businesses tell their stories in ways that resonate with their audience while achieving measurable results.
For Checked In Media, this isn’t just another project. It’s an opportunity to push ourselves further into the realm of strategic video marketing. It’s about proving that we can deliver not only stunning visuals but also actionable outcomes, helping our clients thrive on platforms like YouTube.
Looking Ahead
As this channel grows, we’re committed to fine-tuning every aspect, from the content itself to the behind-the-scenes production process. It’s all about consistency—both in the quality of the videos and the release schedule. With more in-depth content on the horizon, we’re excited to see this channel develop into a cornerstone for Jason’s brand and a trusted resource for new construction in Casper.
At Checked In Media, we believe in the power of collaboration—whether it’s with experts like Jason Lewis or up-and-coming talent like Trevor Wroble. This project is a testament to the impact that thoughtful storytelling and teamwork can achieve, and we’re just getting started.
Explore More Stories About Our Work:
- "Hitting the Mark: Wyoming Gun Company and the NRL Competition"
Behind the scenes of our three-day production capturing the excitement of a firearms competition in Pueblo, Colorado. - "A Taste of Care: Peak Health’s Expansion in Sheridan"
Showcasing Peak Health’s values and growth through compelling video content.
This is just the beginning of what we’re building, both for our clients and within our team. Let’s keep creating something extraordinary together.
