A Wyoming Nursing Home Ran a Super Bowl Ad?!
Yeah, they did—and Checked In Media made it happen.
Super Bowl ads are usually reserved for big brands with massive budgets, but Polaris Rehabilitation and Care Center, in partnership with Peaks Healthcare Consulting, decided to do something completely different. They didn’t just run one commercial—they ran two.
With a tight deadline, a statewide audience, and a unique concept, we had just 72 hours to produce two polished commercials. It was an ambitious challenge, but one we were ready to tackle. The result? Some of the most impactful, high-energy nursing home commercials Wyoming has ever seen.
The Best Super Bowl Ad You Didn’t See (Unless You Were in Wyoming)
Most people don’t associate skilled nursing facilities with high-profile TV ads, let alone Super Bowl commercials. But that’s exactly what Steven Davis and Peaks Healthcare Consulting envisioned for Polaris Rehabilitation and Care Center—a bold, unexpected move that would set them apart and challenge the way people think about long-term care.
We packed our gear, drove down to Cheyenne, and got straight to work. Filming in an assisted living environmentpresents its own set of challenges. Unlike a traditional production set, you’re working in a real, active care facility, where you have to be mindful of residents, staff, and medical equipment.
One of the biggest challenges? Mobility concerns. When filming with elderly talent, every move has to be carefully considered. Walkers, wheelchairs, and trip hazards are all factors that impact shot composition, camera movement, and safety on set. Every scene had to be meticulously planned, ensuring both aesthetic quality and resident comfort.
But the logistical challenges didn’t stop there.
Bringing the Energy (and a Lot of Confetti)
One of the commercials featured a lively bingo scene, and we needed authentic excitement to make it work. The solution? Confetti cannons. A lot of them.
We blasted six or seven confetti cannons during filming to create a genuine moment of celebration. The residents’ reactions were pure joy, which translated perfectly on camera. But with such a tight schedule, we had only seven usable takes, meaning we had to nail the timing and reactions quickly. There was no room for error.
Miss Wyoming, Bailey Drewry, played a critical role in making it all come together. Her on-camera presence, professionalism, and ability to engage with the residents made the production process seamless. She put in a solid 12-hour day, delivering a flawless performance that elevated the energy of the entire shoot.
The Reality of a 20-Hour Production Day
We knew this project would push us. The turnaround was extreme, and the demands of the shoot were intense.
Every setup, every camera move, every lighting adjustment required speed and precision. The teardown and reconfiguration of shots were relentless, and by the end of the first day, we had put in nearly 20 hours of non-stop production. There were no shortcuts—just grit, creativity, and problem-solving at every turn.
Looking back, having an extra assistant on set would have helped. But when time is limited, you do what it takes to get the job done. Despite the challenges, the final product speaks for itself—two polished, engaging Super Bowl ads that told a story and resonated with audiences across Wyoming.
A Bold Move in Healthcare Advertising
Running a Super Bowl commercial for a skilled nursing facility isn’t just rare—it’s almost unheard of. But Polaris Rehabilitation and Care Center and Peaks Healthcare Consulting didn’t just settle for the ordinary. They took a risk, invested in a high-quality production, and made an ad campaign that was meaningful, fun, and engaging.
This should resonate with anyone who has ever worked in skilled nursing or healthcare marketing. It’s proof that creative, compelling storytelling can happen anywhere—even in an industry that doesn’t typically get Super Bowl airtime.
Big thanks to Steven Davis and his team for trusting us to bring their vision to life on such short notice.
This project was exhausting. It was demanding. But more than anything—it was worth it.
